Creativity, Inc. by BusinessNews Publishing

Author:BusinessNews Publishing
Language: fra
Format: epub
Publisher: FichesdeLecture.com
Published: 2015-03-15T00:00:00+00:00

5. Don't confuse the process with the goal of making something great

Making every process faster, easier and cheaper is great and worth working on but it's not really your goal. You're trying to make something great. Stay focused on that.

In every highly creative organization, you're going to have a “beast” that must be fed and some “ugly babies” that need nurturing and protecting.

The Beast

When Disney had a string of hit movies in the late 1980s and early 1990s – The Little Mermaid, Beauty and the Beast, Aladdin and The Lion King – it led to a major studio expansion. That created a situation where executives felt like: “We've got to keep feeding the beast.” The more success Disney had, the larger its staff became. Increases in staff meant Disney required even more resources to run the studio. Every hit creates a hunger for more and the stakes become progressively higher and higher.

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